- Overview. Bradley Animal Hospital (the “Company”) recognizes and respects the privacy of
as described below (the “Policy”), tells you about the information that the Company collects
through the Website, how we use that information and how you can opt out of certain uses of
information we may collect. If you access the Website you are consenting to the information
collection and use practices described in this Policy, as modified from time to time by us.
The Company reserves the right to make changes to this Policy at any time, and will post any
revised Policy on this page. You will know we have changed the Policy when you see a new
effective date in the first sentence of this paragraph. The Company will not notify its Website
visitors or customers of any such changes by e-mail or other personal contact. We encourage you
to check the date of this Policy whenever you visit this Website so that you will know when you
need to review the Policy for modifications. Please note that this Policy applies to all
information collected online by the Company, but does not apply to personal financial information
that may be collected by collection agencies we use.
- Information The Company May Collect About You.
We collect the following types of information on the Website:
- "Personal Information " is information that is used by the Company to identify you
individually, such as your name and address.
- "Aggregate Information " is information that does not contain Personal Information or from
which Personal Information has been removed. An example of Aggregate Information is
information about use of the Website, such as pages visited on the Website.
- "Financial Information" means financial information collected during the online transactions
or collection actionss. Financial Information is collected and used in accordance with the
policies outlined herein but does not carry over to collection agencies we may use.
The actual information we collect from you depends on the services you use on the Website. The
following is a more detailed explanation of some of the types and uses of information we collect.
- Email Services . If you provide us with your email address and opt in to any email notification
features that the Company may now have or may develop in the future, you may receive email
from time to time from the Company. Each email you receive from the Company will contain
an “unsubscribe” link at the bottom of the email message which will provide you the opportunity
to opt out of receiving future communications from the Company by clicking on the “unsubscribe”
link and following the unsubscribe instructions.
- Information Request Forms . The Website contains various request forms that allow you to
request information, products and services and to submit resumes to the Company. For instance,
we may collect information such as your preferences regarding moving to a new location which we
may share with third parties as is necessary to respond to your request.
- Surveys . From time to time, we may collect information through online surveys, questionnaires
or information requests on the Website. These surveys may request demographic information
(such as age range, gender, areas of interest) and customer feedback. Participation in such
surveys, questionnaires or information requests is voluntary and with each request you will
have the choice of whether or not to disclose information. We may use such survey information
to analyze the Website and to improve users' overall experience on the Website.
- Administrative Purposes . We may collect and use information that identifies you personally
when you submit comments, questions or suggestions through the Website. For example, if you
submit questions to firstname.lastname@example.org or submit information requests we will use the
information you provide to respond to you. We also may collect and use your information to
contact you when necessary for other administrative purposes. If you do submit comments,
questions or suggestions through the Website, please do not include confidential personal
or financial information in such requests. Such e-mail will be maintained in accordance with
our company e-mail and document retention policies.
- Resumes. If you submit your resume to us or complete a form related to a job opening on the
Website, we may use the information to contact you, in our sole discretion, or we may store
it in our files in a manner consistent with the way we store other information related to
- Disclosure of Your Personal and Aggregate Information.
Personal Information . The Company will not sell or disclose your Personal Information without your consent except as set forth below.
- Consultants . From time to time the Company engages consultants that may need access to the
information we collect to perform their services for us, such as administering our mailing
lists. We require that our consultants keep Personal Information confidential and use it only
in accordance with the service agreement between the Company and such consultant.
- Transaction Processing . When you complete an information request form or otherwise indicate
to us that you want us to provide you with a product or service (such as a request to be included
in mailings about our future services), we share and maintain the data needed for you to receive
the products or services you have requested.
- Legal Requirements . We may disclose your Personal Information if required to do so by law or
if we believe that such action is reasonably necessary to: (a) conform with the law, respond to
claims or comply with legal process served on the Company or the Website; or (b) protect and
defend our rights or property, including the Website, our employees, guests or the public.
- Company Sale . Because information collected through the Website is a trade secret and asset
of the Company, we may disclose or sell such information in the event we entertain the sale
of the Company or some or all of its assets.
- Employment. If you submit a resume or other information to us in connection with a job opening
at the Company, we may disclose or transfer Personal Information and any other information you
submit to employees and consultants involved in the recruiting and hiring of job applicants.
Aggregate Information: The Company collects "Aggregate Information" about you and your use of the
Website whenever you visit the Company online. For instance, the Company may collect various forms
of "click stream" information such as entry and exit points for our Website (i.e., referring URLs or domains),
site traffic statistics, page views, impressions, and operating system and browser type. In addition,
when users request pages on the Website, the Company’s servers automatically log the users IP address.
An IP address is a number that is automatically assigned to your computer whenever you are surfing the
Web. The Company may collect, compile, store, publish, promote, report, sell, or otherwise disclose or
use any and all Aggregate Information. However, if the Company correlates any Aggregate Information to
you, such information will be treated like Personal Information under this Policy.
- Cookies. The Company may make use of "cookies" on the Website. Cookies are small text files that
are stored on a user's computer by a web server based on the permissions set in a user's browser
software. A cookie itself is not designed or intended to read any information from a user's computer
(other than the contents of the cookie); rather, it is an identifier used by the website that originally
placed it on your hard drive. The actual contents of the cookie information can be retrieved by the
same server to identify the computer and subsequently to customize, monitor, or regulate the use of
a site based on information stored in the cookie and the host server. Therefore, cookies only identify
the user's computer to the website that may correlate other information, including personal information,
with the cookie. Cookies allow the Company to automate access and data entry functions of the Website
such as login information, correlate online ordering information for purchases, tailor the Website
to your preferences or interests, or customize promotions or marketing. In addition, cookies allow us
to track usage of the Website to determine which areas are useful or popular and which are not,
thereby enabling us to improve and update the Website effectively.
- Security. The Company uses reasonable efforts to store and maintain personal information to
protect it from loss, misuse, alteration or destruction by any unauthorized party. If you are
asked to provide financial information in connection with your request for the Company’s products
or services, such information will be collected through a secure internet connection using
reasonable commercial security measures. We store no financial information or social security
information on the Website. When we do transmit your data, we use only secure servers using current
encryption technology to encode your data safely. We make reasonable efforts to attempt to prevent
the unauthorized access of our systems containing personal data.
- Breach of Security. In the event of a breach of our information system security that may
compromise your personal financial information, we will promptly notify you of such breach at
the e-mail address that we have on file for you. We reserve the right to reasonably delay such
notification as may reasonably be necessary as part of any internal investigation or law
enforcement efforts related to such breach.
- Outside Links. While on the Website, you may be referred to web sites other than the Company’s
Website. A link from the Website to such a third party website does not imply endorsement of
that site nor any ability to control that site's privacy practices. Be aware that third party
websites may collect data and personal information and operate according to their own privacy
practices. Therefore, you should carefully review the privacy policies of third party websites
before submitting any Personal Information to them.
- Opting Out, Removal of Personal Information and Contacting Us. Any time your provide us with
Personal Information, the Website provides you the opportunity to opt out of receiving further
communications from us. To opt out of receiving marketing information or to unsubscribe from
any specific email service, email a request to email@example.com. If you have questions
or concerns about this Policy, or the accuracy of any Personal Information we hold about you,
please contact us at firstname.lastname@example.org. You may request removal of your Personal Information
from our system(s) by contacting email@example.com. We will comply with your request except
to the extent we are required to maintain your information in accordance with our document
retention policies or applicable laws or regulations. If at any time you feel that the Company
has not adhered to this policy, email us at firstname.lastname@example.org. We will do our best to
respond promptly to your concerns.